Since the Covid-19 hit the world, many business owners have switched to online selling. Websites become one of the most popular and effective channels for them to communicate and transact with their customers.
You might be familiar with e-commerce platforms (Amazon, Etsy) or branded multi-products websites (Adidas, Nike). But what if you own a small business with only one product? Is it possible to build a one-product store/website to promote your brand?
The answer is yes. Apparently, it is a common case. You can possibly build an efficient online store featuring only a single product via WordPress.
In this article, we will show you what a one-product store is and how to build and promote it in just a few simple steps.
What Is One-product Store and Why Do You Need It?
An online one-product store, or single product website, is where you publish and sell just a single product. That means the product becomes “the star” of your website. All your site content will serve with the intention to drive sales for that one item.
It is most common to digital products, e.i. Ebooks, products with high brand value, and niche products with particular target customers.
A one-product store can be more efficient than you might think when it comes to sales. First of all, it is much easier for owners to build and maintain their shop compared to multi-product websites. Updating the catalog and managing inventory will not take much of your time.
Besides, this single product will be highlighted in the center. You can easily capture customers’ attention at the first glance when they access your store. All information on premium features, sales, promotions, etc. will be emphasized. So you don’t have to worry about customers getting lost on a maze of product lists.
4 Steps to Create a One Product Store in WordPress
Building an e-commerce website can be very challenging and time-consuming for newbies. Here, we have put together a step-by-step guide and some tips to make it easier for you.
Step 1: Choose a Web Hosting and Set up WordPress
Hosting is in charge of managing and providing necessary services for your website. Choosing the right web hosting is super important for your store/website to run smoothly and stably.
Good hosting normally charges you differently but it’s totally worth it. Bluehost is recommended a lot by website-builders because it is affordable, with promotion of only $2.95/month. It’s easy to use and comes with a wide range of efficient features.
There are other options that cost you extra, up to $30/month such as WPEngine. Still, they’re equipped with more premium services, for instance, fully managed servers, 24/7 support, automatic WordPress updates, and daily backup.
Besides, you need to pick a professional domain name for your online shop. Consider .com or .org instead of .wordpress.com or .wixsite.com. The domain name is the first text customers see from you so don’t miss out on the opportunity to make it look great and welcoming.
Once you have your domain name and register an account on web hosting, you will be able to set up WordPress quickly with a few clicks.
Step 2: Set up Plugin for E-commerce Store
The fact is that your website will look no different from an exhibition if it’s not set up with an e-commerce function. People should be able to research information about the product, add it to their cart, make payments, and tons more.
WooCommerce could be the right choice for you if what you look for is a highly customizable and simple e-commerce plugin. All you need to do is to install, activate, and configure WooCommerce from your WordPress dashboard.
Step 3: Design Your OneProduct Store
Finding a suitable theme for your store sounds easy but it is actually not a simple task, considering thousands of available themes out there. You may easily lose and end up with the one you are not really comfortable with.
Your theme is like the face of your store. It is what customers look at first and decide if the website can capture their attention. It’s necessary to invest in a nice, well-arranged, and impressive theme to highlight your product and optimize user experiences. Besides, you should pick a theme that matches your branding.
You can find a lot of free themes on WordPress.org. We recommend you to look further into premium themes with more diverse designs, supports, and updates.
Considering you are selling a single product, you should choose a sleek and simple theme like ShopIsle. It works best with WooCommerce. Depending on our needs and budget, you can choose between the free and premium ones.
Shopkeeper is another good option offering built-in templates, custom colors, font, header customizer, and premium slider.
Step 4: Publish your product
You have already completed creating your one product store on WordPress. It’s time to add your product profile.
From the “Products” section in the admin menu, choose Add New and enter the name and description of your product.
Remember to add a wide range of product images to your store. This step makes sure that customers have a clear sight of the good from every angle. The role of visuals in online selling is undeniable so be very mindful of the images’ quality.
The last is to set the product price, inventory, attributes, shipping information, and variations. The more details you provide to your customers, the more likely they will decide to purchase.
Since your online shop displays only one product, you may want to provide more content to hold people’s attention and keep them stay on your website. It’s a good idea to publish educational, how-to, and video content related to your niche as they provide readers with useful information. You should also consider adding a review section and newsletter signup to communicate and keep in touch with customers later on.
3 Tips to Promote Your WordPress One Product Store
Promoting an online store is as important as building it. Here is what you can do to attract more people to your website and boost sales.
SEO Practices
Working on Search Engine Optimization is an effective and affordable way to get more traffic to your site. Start with identifying quality keywords related to your niche and then include them in your content.
Yoast SEO is the most popular plugin for SEO practices. It is free and easy to use, even for new users. More importantly, Yoast SEO is perfect for checking headlines, meta descriptions, keywords, and controlling sitemaps to help your website rank better on Search Engine.
Social Media
Social media proves ideal to promote your product and lead people to your website.
You need to choose which network fits your brand. Consider Tiktok and Instagram if your potential customers are youngsters. Linkedin would be a smart choice if you target middle-aged and professional people.
First, you create informational and highly engaging content to raise their awareness of your brand. Then, lead them to your website for promotional codes or exceptional gifts. Once people visit your website, you are halfway successful. The rest of the process will depend on whether your product and content are good and suitable for them to make purchasing decisions.
Paid Ads
If you want to promote your one-product store quickly and effectively, you should combine SEO practices and paid ads on social platforms or Google. You can even set your own specific targets like demographics, interests, and locations to make sure the ads appear to the right person you want to target.
Create a One Product Store in WordPress Like a Pro
Just because you don’t have a list of products, it doesn’t mean that you cannot successfully sell online. A single product can turn into a big success if you have the right strategy and helpful tools.
There are several steps required to build a one-product store in WordPress. It might take some time for you to set up and learn using it. Our guide and tips will help you take the first step to run a successful one-product store in WordPress.
Do you still have a question about creating a WordPress one-product store? Let us know in the comment section below. You can learn more about how to protect your WooCommerce products.
