We all know that WooCommerce makes it simple for business owners to add any product types to their stores, from physical to digital, or affiliate products. Once adding an item to their carts, customers can keep browsing throughout your store and placing orders.
Believing it or not, you can also group your product together and sell them as one. On one hand, it helps you increase sales per customer. On the other hand, buyers will find it more convenient to shop for similar products instead of spending a lot of time moving around on your online stores.
To help you grow your WooCommerce stores and increase sales via grouped products, we’ve put together a simple guide on how to create grouped products. But before we hop in, let’s define what a product group is and when you need to create some for your WooCommerce stores.
What Is a WooCommerce Grouped Product?
Grouped products refer to a set of related items that are displayed together on a product page. Users can pick one of them or purchase the whole selection. This happens when you plan to sell related products at the same time.
Take a furniture store selling sofas as an example. They offer a collection of sofa seats, sofa beds, a table, an armchair, and a stool. Customers can buy each of them individually or order the whole set.
We have a similar term of Product Bundles which also allow you to arrange related products for combos. Once ordering and viewing the cart, the customer will see them as a single product, rather than a list of different things combined like the grouped product. Product bundles will make no sense if you sell them separately.
For instance, an entertainment company sells songs of a singer. Instead of providing singles, they usually trade them as an album.
Benefits of Grouped Products
Having not mentioned the increase in business revenue yet, grouped products deliver a better shopping experience for users. It can remind users about correlated items right after researching or buying a product.
This saves customers from the trouble of finding and purchasing them separately. They no longer have to leave the current product page and surf around your site, which leads to a higher bounce rate.
On top of that, this selling method helps boost your revenue. Is there any more instinctive way to take money from customers’ pockets than tying the sale of multiple products?
Out of the box, grouped products give you a good chance to link internally between your product pages. This is really good for the online shop SEO. It makes the crawling and indexing process happen easier along with improving visitors’ time on site.
Luckily, WooCommerce produces a built-in functionality to create product groups. Read on to learn how to set up the first grouped product in your WooCommerce store.
How to Create a Grouped Product
You need to go through a process of 3 steps to completely create your own first WooCommerce grouped product.
- Add a new individual WooCommerce product
- Create the grouped product using WooCommerce
- Link products together
Step 1: Add a New Individual Product
Before you want to group products together, make sure you have each of them ready as independently single items.
We assume that you already install the WooCommerce plugin on your WordPress site. The simple guide below will show you how to add a new product in WooCommerce:
- Head to Products → Add New in your WordPress dashboard
- Enter the product basic information including title, description, and images
- Choose the Single Product option in the Product data table at the bottom of the page
- Fill in the table with inventory, taxation, and price details
- Save your product.
Remember to check the Virtual and Downloadable boxes if you retail digital files like ebooks, songs, videos, or any other digital files.
You can take the same steps to create other single product pages before moving to the next step of adding a grouped product. To save you time of manually adding new product pages, simply duplicate the current product page by clicking on “Copy to a new draft” in the Publish box. Then you just need to replace the title and description and adjust the price.
Step 2: Create the Grouped Product in WooCommerce
You need the main product page to display all items of the grouped product which is called “Parent product.”
Similar to the above step, you need to add a new product page and enter all necessary information. Then, in the Product data area, instead of choosing Single product like the previous ones, select Grouped product.
As a result, features like Inventory, Prices, and Shipping, etc. will disappear from the Product data table. Don’t worry, this information will be collected from its child product pages.
It’s possible for you to offer discounts in the Membership Discounts area. You can decide to reduce the price by a percentage or by a fixed amount of money.
Step 3: Link Products Together
It’s time to move to the last step, tie your products together. In the Product data area of the Grouped product page you have just created, click on the Linked Products section.
Then, type the names of all the children products you’ve added before. Pick your desired products from the dropdown menu. Once done, hit the Update button to save your changes.
Now, let’s view how your grouped product page looks like. It will show a list of related products with their prices as well as discounts.
Bear in mind that a single product can belong to more than one grouped product. More importantly, products with various sizes and colors like clothes are not available for grouping.
Boost Your Sales with WooCommerce Grouped Products
WooCommerce grouped products not only bring a better shopping experience for users but also helps kick your revenue up a notch. It gives you a good chance to sell related products without forcing users to buy a combo. They have the right to pick one item or pay for the whole group.
We’ve walked you through a process of 3 brief steps to create a grouped product in your WooCommerce store. Before linking products together, you need to create single products as well as their parent product.
Is any of the above steps not clear to you? Leave your questions in the comment section below and we’ll help you clarify